POPULAR Cyprus beer KEO, in which the Church has a 20 per cent stake, has found its name has gone viral over the internet after it emerged the beverage was featured in an American porn movie.
Reports that the company would sue the US company were quashed by KEO yesterday however. The company was choosing to ignore the use of its award-wining beer in a sex film, it said.
In the film clip, which is titled “Busty MILF on The Table” the male star is clearly seen in a Greek Restaurant sipping a KEO beer. When he finishes the beer he says: “Is there another Greek one, the one with yellow label?”
He then opens another KEO and tells his female companion: “You need to do it like the Grecians”. After taking a sip the man concludes; “It just tastes ******* good.”
The busty scantily-dressed woman then places the beer bottle in her cleavage and pours it into his mouth.
On Tuesday KEO Commercial Director Elias Sozou was quoted by the French news agency AFP saying: “We are always searching for ways to promote our products and Cyprus throughout the world, but this is certainly not a path we would have chosen. We were disappointed to discover that our beer was promoted in this pornographic film.”
The agency said the company was thinking about suing but Sozou told the Cyprus Mail yesterday this was not an option under consideration.
“We do not like to see our product affiliated with such filth. Reports in the media however that we were planning to launch legal action are far off the mark, we are simply choosing to ignore the issue,” he said.
Sozou went on to say that he believes that the movies producers got the idea to include KEO after it was featured in the box-office hit “Mamma Mia!” starring Meryl Streep. “They must have seen them drinking it in Mamma Mia! and associated it with Greekness.”
Despite the big boost the clip has created for KEO, its main competitor on the Island, Carlsberg, said yesterday it was not something they would want, even if it was accidental like with KEO.
A Carlsberg marketing spokesman who was aware of the clip said: “There is good publicity and bad. This is obviously bad.”
However by yesterday thousands of Cypriots had accessed the clip as the news spread by email. There was even a Facebook dedicated to the whole thing.
KEO, which also produces wine, spirits, liqueurs, mineral water and juices has a history dating back to 1927.
