Marks and Spencer Menthol Eucalyptus Gum
Marks and Spencer opt for some clever packaging here with a resealable bag. And the sugar-free, liquid filled menthol eucalyptus gum within is a breath of fresh air, even though the little white cubes look and initially taste like any kiosk brand, once your taste buds hit the centre, it’s uphill all the way. The liquid centre will knock any old odour lurking around your mouth out and you’ll be happy you can reseal and use again when needed.
Price: €1.25 for 30g
Mentos Aqua Kiss Cranberry
If anyone gets top marks for the snazziest chewing gum in a box, it’s Mentos, aka the Freshmaker. Mentos has obviously employed a very cool marketing team who knew that black packaging with pink shading and the word Kiss on the front, would do very well. While we can’t be sure if Mentos are really that popular, we do know that this would probably be picked up by teens on a Saturday night heading for a snog fest at the cinema. Yes, they’re that cool! Taste isn’t too bad either; typical Mentos with a not-so-strong taste of cranberries.
Price: €2.30 for 24.3g
5 Cobalt A Cooling Peppermint
In 2007, Wrigley introduced US consumers to 5, the most exciting development in sugar-free stick gum since the launch of Extra, more than 20 years ago. From then on, Wrigley’s, excuse me, 5 has apparently been tremendously successful in the US, no doubt thanks to its cool and elegant packaging and the name Wrigley’s, which can still be found on the packet. Although the gum tastes pretty much the same it looks ten times better wrapped in electric blue shiny paper. Cheap, effective and trusted; not bad.
Price: €1.16 for 32g
Trident Senses Watermelon Sunrise
Trident has created a huge rift in the Cyprus chewing gum market; everyone I knows buys one flavour or the other. I am obsessed with the Watermelon Sunrise flavour, which can add a subtle, summer smell anywhere you put it, it’s so strong. My car smelt of watermelon for three days after Trident was left in the glove compartment. Tucked away in an envelope style packet, Trident has managed to maintain simple, basic style with an effective product, making it the kiosk favourite it is.
Price: €1.30 for 27g
Korres Rose
“Next thing you know, Chanel will be making biscuits,” said a friend after laying her eyes on Korres Rose chewing gum. Men may have some difficulty placing the name but women will be all too familiar with Korres. The Greek brand specialises in a range of natural beauty products that are actually quite amazing; while it incorporates nature’s products, such as lemon and thyme and lavender and ginger, in face creams and shower gels, it seems the gum market needed some sprucing up, so Korres stepped in. The taste of rose explodes in your mouth as soon as you start chewing.
Price: €2.20 for 13g
Starbucks After Coffee Chewing Gum
Starbucks may get a bad rep for its prices yet we were pleasantly surprised to discover that a tin of Starbucks chewing gum cost the same, and in some cases less, than other kiosk brands. What’s more, Starbucks After Coffee chewing gum targets that bitter scent of coffee left in your mouth, offering a peppermint flavour that melts in your mouth gradually. If €2.20 means that I will have chewing gum and a tin box I can use for pills or vitamins later on, I’m in!
Price: €2.20 for 25g
Vivident Cool Shock
Similar to what Mentos pulled off with its plastic package, Vivident, an Italian product, has something interesting to say. It’s part chewy caramel and part chewing gum! Designed in triangle bits, you can chew into them getting an extremely sweet taste of strawberry gummy bears and gum. It’s quite confusing to be honest but it will be loved by those with an extremely sweet tooth.
Price: €2.30 for 28.8g
