Definitely an auspicious day for lovers…of ice cream

PEOPLE think the 11th day of the 11th month of the 11th year of the millennium is an auspicious day to get married but for ice cream vendors 3COWS, it was an auspicious day to advertise by dishing out free ice cream. 

Technically speaking the 11th year of the millennium was last year (2000 was the first year and 2001 the second) but 11.11.11 has a nicer ring to it and as 3Cow’s Nikos Koukos said, “We liked the date.” 

The liked it so much that from 11.11am until 11.11pm they offered free ice cream to anyone who walked in their shops and even had a tricycle carrying a fridge drive around Nicosia to reach out to even more people.

But even driving around offering ice cream may not please everyone. 

“We’ve been getting phone calls from people asking us if we deliver,” said Koukos.