Jennifer Aniston’s hair secret
No matter what your hair problem, a new brand to Cyprus promises to rectify it, and offers real value for money too
I have recently discovered a new range of hair care products and am ecstatic. It is so true that how your hair looks and feels affects how good you feel (or not). The products in question are from a brand that has a celebrity following, called Alterna. Jennifer Aniston, Reese Witherspoon and Jessica Alba are just three of many celebs that swear by the products. So what is it about them that has won them awards, celeb endorsement and my unwavering enthusiasm and loyalty?
For starters, they leave the hair looking and feeling so healthy, shiny and strong that you feel like flicking your hair about in slow motion like in those shampoo ads. I was amazed at how shiny my hair was after using a shampoo and conditioner from their range. I have a thing about really shiny hair and in my opinion, nothing beats the feeling of knowing your hair looks really shiny and smooth. Which brings us to what specifically Alterna hair care is all about. Anti-ageing treatment for hair. Shining hair is the antithesis of ageing or old looking hair, and Alterna products claim amazing anti-ageing technology.
The ethos of this luxury, high-performance brand is anti-ageing, latest technology and results. If you want stronger, healthier hair or need to address extreme damage, slow hair growth, poor colour retention or almost any hair problem, the range includes many specialist formulations to treat and correct everything from flaky scalp to weak and ageing hair. Or maybe you simply want an amazing quality product that delivers results. Alterna haircare uses the science of skincare for hair, namely nanotechnology and enzymetherapy. This, in effect, means that the extremely decadent ingredients are able to be absorbed much deeper into the hairshaft and also the hair follicle at the root, a first in the hair care industry.
Although the brand produces one of the best ranges on the market for the discerning beauty advocate of a certain age, namely the ‘Ten’ collection, it also manufactures several other collections for all ages, hair types and hair colours. The company says that ageing of the hair is not only age related, it can be a result of chemical processing, straightening, sun damage or illness, among other things. Alterna experts explain that as we age, our enzyme count becomes depleted, so nutrients to the skin and hair are depleted. Enzymetherapy is a process that breaks down vitamins, essential fatty acids, proteins and minerals into more useable and absorbable forms so that the very special ingredients in the products, namely caviar, Italian white truffle oil, certified organic botanicals, hyaluronic acid, Seasilk, African cacao, French Champagne grape seed oil, Arabian frankincense and Rhodiola, are not simply washed down the drain but are more efficiently absorbed into the hair root to strengthen it and also into the cuticle of the hair, where they can work their magic.
Nick Ignatiou, the managing director of Headquarters, the company that distributes the brand here says: “In a tough economic climate, consumers demand real value for money as well as visible results and Alterna delivers both. Its reputation for providing exceptional quality and performance makes it one of the most highly regarded professional haircare brands in the world.”
The Alterna range is only available in a few exclusive salons. For details on how to find the products call Nick at HQ on 22 372723
