It’s an evolution: ERA Department Stores

The Ermes Group continues to innovate and evolve, now introducing a new name and vision with the ERA Department Stores.The stores have already begun their metamorphosis into innovative spaces, starting with the ERA store at The Mall of Cyprus, while a marketing campaign is being launched titled ‘It’s an evolution’, which points towards the promise to the consumer and the stores’ new philosophy.

The campaign video presents an exotic location with surrealist and fairytale-like elements. Its protagonist transforms into various natural elements resembling fabrics, which allude to the development of the ERA Department Stores. The video encapsulates what the new ERA stores symbolise: change, evolution, a comprehensive shopping experience, new choices, and a put-together aesthetic.

The consumer has evolved, their needs have changed, demands have grown, and ERA Department Stores have grown as well, changing into innovative spaces where art, culture and the latest in fashion meet in a unique environment.

The stores’ product range has been expanded with a number of collections including such as Samsøe & Samsøe®, ba&sh, Closed, Stine Goya, Baum und Pferdgarten, Ghospell, Sessun, Sister Jane, AllSaints, Fred Perry, American Vintage, Grace & Mila, Kendal & Kylie, DKNY, Calvin Klein, Lee, G-Star, Guess, Funky Buddha, Diadora, Ellesse, Adidas, Puma, Under Armour, EA7, Veja, Steve Madden, Coccinelle, Furla, Coach and many more.

The Cyprus Mail is the only English-language daily newspaper published in Cyprus. It was established in 1945 and today, with its popular and widely-read website, the Cyprus Mail is among the most trusted news sites in Cyprus. The newspaper is not affiliated with any political parties and has always striven to maintain its independence. Over the past 70-plus years, the Cyprus Mail, with a small dedicated team, has covered momentous events in Cyprus’ modern history, chronicling the last gasps of British colonial rule, Cyprus’ truncated independence, the coup and Turkish invasion, and the decades of negotiations to stitch the divided island back together, plus a myriad of scandals, murders, and human interests stories that capture the island and its -people. Observers describe it as politically conservative.