Rounding down?

Sir,

The magnificent gesture of many companies promising to ‘round down’ the prices of their products, once the dreaded euro has been adopted, is noble indeed. However, it is also somewhat misleading, since so many of their products will have undergone much subtle ‘rounding up’ in the meantime. So much so, that by the time of the adoption of the new currency, they will have increased sufficiently to nullify the magnanimous financial sacrifices proposed by these same public spirited companies. No amount of policing or threats of prosecution by government agencies will make the slightest difference.

John Waterhouse, Paphos