WATCHING television is Cypriots’ favourite pastime, according to the results of a survey carried out by an advertising agency.
However, the full results of the survey, which, according to Telia and Pavla/BBDO advertising agency, was the first of its kind, were not available for the media because they were aimed in giving their clients the edge in targeting the market.
‘The Mirror’ survey was designed to reveal the profile of contemporary Cypriots and give answers concerning their needs, way of thinking, and consumer habits.
Until now, market segmentation was carried out according to age and sex, while the Mirror survey separated consumers according to their daily needs, habits, beliefs and values, the agency said.
The survey found that the Cypriots’ favourite pastime was watching television, while spending time with their family was also a high priority.
Ninety-five per cent of the sample of 983 people said marriage was a sacred institution, though 19 per cent also said that it was not wrong to have extra-marital affairs.
On the political front, which focused more on ideology than party preferences, 27 per cent said they were left-wing, 34 per cent centre, and 31 per cent said they were right-wing.
The majority of the voters questioned said they always voted for the same party and 51 per cent said they could coexist in peace with the Turkish Cypriots.
The survey was carried out between September 18 and October 29 and included 938 interviews of people separated into six different groups according to their profiles.
The Cyprus Mail is the only English-language daily newspaper published in Cyprus. It was established in 1945 and today, with its popular and widely-read website, the Cyprus Mail is among the most trusted news sites in Cyprus. The newspaper is not affiliated with any political parties and has always striven to maintain its independence. Over the past 70-plus years, the Cyprus Mail, with a small dedicated team, has covered momentous events in Cyprus’ modern history, chronicling the last gasps of British colonial rule, Cyprus’ truncated independence, the coup and Turkish invasion, and the decades of negotiations to stitch the divided island back together, plus a myriad of scandals, murders, and human interests stories that capture the island and its -people. Observers describe it as politically conservative.
