‘Buy Cyprus products’, campaign urges

THE Cyprus Chamber of Commerce and Industry (CCCI) and the Industrialists’ Association are launching a campaign to promote Cypriot products.

CCCI Permanent Secretary Panayiotis Loizides said the aim of the campaign will be to improve Cyprus industry in the face of the intense competition because of accession to the European Union.

Loizides said Cypriot industry has been under continuous pressure caused by the increasing international competition and the implementation of the acquis communautaire, the entire body of European laws.

He stressed the need for modernisation, improving competitiveness and for more support from buyers and consumers.

The campaign which starts on Tuesday and will last until the end of the year, will consist of advertising on television, in the press and radio, and outdoor promotional activities.