Ministers approve licence for Alpha TV

ALPHA TV has finally been issued a temporary operating license following a decision by the Council of Ministers.

The pay-subscription channel had feared that pressure from private television channels – afraid of shrinking advertising revenues – would influence the government’s decision after last week’s cabinet meeting postponed discussion on the issue.

The license approval now means that Alpha can transmit in an open zone (which it plans to do on a daily basis between 7pm and 10pm) and also send out an encrypted signal.

Alpha hopes to start broadcasting after the February elections. Consumers will have the choice to subscribe as a package with Lumiere, or to take Alpha separately.

Subscription fees have yet to be finalised, but Lumiere subscribers will receive the new channel free of charge for the first month of operation.

Alpha TV is hoping to attract a large viewership with its mixture of big- name film premieres and live European football.